Indies brands drive innovation, creativity and cultural diversity in the beauty industry, and more broadly in the wellness sector. They forge authentic links with consumers, energize local economies, and push back the frontiers of innovation in unique and significant ways.

However, the current economic climate is putting these independent brands to the test. They are often faced with a lack of :

1. Social Capital: Networks, relationships and mentors capable of guiding their development in retail, marketing, product, etc. are hard to reach.
2. Information Capital: Strategic insights to better understand their positioning, identify their strengths and weaknesses.
3. Financial Capital: Resources needed to realize their growth ambitions.